Buttercup

Buttercup

Client

Buttercup Bakeries

Year

2025

A sweet and charming brand identity for a bakery that brings joy through every bite.

A sweet and charming brand identity for a bakery that brings joy through every bite.

Overview

Buttercup Bakery, is an imaginative concept that blends homemade warmth with a modern visual identity. The project focused on creating a brand presence that feels both delightful and trustworthy with a clean, playful aesthetic that reflects the heart of a cozy, cupcake-loving bakery.

The Challenge

Buttercup wanted branding that could live beautifully on packaging, social, and storefronts — and feel like a little gift in itself.

The Solution

To bring the Buttercup Bakery brand to life, I designed a full visual identity system including a hand-lettered logo, custom icon, and a soft, welcoming color palette. The brand was applied across key touchpoints like menus, mockups, and digital assets to ensure a consistent and delightful experience. The final result reflects the bakery’s personality: approachable, sweet, and full of charm, with a playful tone that feels both modern and homely.