Intentions

Intentions

Client

Intentions

Year

2025

A refined brand identity and digital design suite for Intentions, a home and stationery brand.

A refined brand identity and digital design suite for Intentions, a home and stationery brand.

Overview

Intentions is a thoughtfully curated lifestyle brand rooted in intentional living through design. I crafted a full brand identity, supported by digital assets like an email marketing template and a content calendar for social media — bringing cohesion across every customer touchpoint.

The Challenge

To design a visual identity that felt both serene and expressive, reflecting the brand’s ethos while resonating with a modern, design-conscious audience.

The Solution

I developed a gentle yet characterful visual system combining hand-drawn floral elements, soft compositions, and elegant typography. Paired with structured digital design and a strategy-first content plan, the result is a brand that feels elevated yet warm across platforms.